Fashion label, Von Dutch, is broadening its horizons by venturing into sectors of food, beverage, and hospitality. The company has officially disclosed a worldwide food and beverage licensing agreement. As a result of this agreement, the brand will introduce a collection of drinks, snacks focussed on health and wellness, and a blend of cafe-lounges under the name of Von Dutch F&B. This initiative is under the leadership of CEO Joe Wallace, a seasoned executive known for securing millions in funding and pioneering a variety of products in food tech, consumer goods, and hospitality.
As expressed by Wallace, the vision is to create an empire far beyond just a food brand. The brand’s philosophy will hinge on entertainment, authenticity, wellness, hospitality, and a fresh vitality.
In partnership with beverage incubator Flavor House, Von Dutch F&B will launch an organic, plant-based line of sodas and mocktails. Other exciting ventures include a new alcohol line featuring vodka, tequila, beer, and hard seltzers. This move complements the brand’s existing product – Von Dutch Water, known as a high-quality hydration product that has gained popularity across various outlets from convenience stores to bars and music festivals.
Von Dutch plans on opening its brand-new cafes in New York and Los Angeles over the next year. These spaces will transition from being daytime hubs for coffee and snacks to after-hours hotspots featuring cocktails, mocktails, and live entertainment.
The brand, which was taken over by the White Space Group (WSG) in 2024, also plans on launching an engaging sub-brand called ‘Von Dutch Loves.’ This sub-brand will highlight music, nightlife, and underground culture through exclusive releases, artist partnerships, festival collaborations, and community-centered events.
WSG CEO Jack Cheika expressed his excitement about the partnership, stating that the goal is to create cultural relevance in every aspect of people’s lives, from how they dress to how they dine, drink, and socialize.
What is the new venture of Von Dutch?
Von Dutch is expanding its brand into the food, beverage, and hospitality sectors under the name Von Dutch F&B.
What products will Von Dutch F&B be launching?
Von Dutch F&B plans to launch a range of organic, plant-based sodas and mocktails as well as a new alcohol line including vodka, tequila, beer, and hard seltzers.
What is the aim of the ‘Von Dutch Loves’ sub-brand?
The ‘Von Dutch Loves’ sub-brand is designed to highlight music, nightlife, and underground culture through exclusive releases, artist partnerships, festival collaborations, and community-centered events.
