ZALORA, Asia’s online fashion destination, today announced its partnership with Singapore Fashion Week as the Official E-Tail Partner. This is the second time the online fashion brand is taking part in one of the region’s biggest fashion events of the year. ZALORA will be presenting three Singapore designers and labels namely, Stolen, Aijek, and Max Tan in the Fashion Futures Showcase. Fashion fans in Singapore can purchase the collections on ZALORA from today onwards.
As the Official E-Tail Partner, ZALORA will be hosting a shoppable Singapore Fashion Week microsite on ZALORA.com that will feature curated collections from Fashion Futures Showcase and Singapore Fashion Week Access, a dedicated show segment for Singapore designers. As part of ZALORA’s commitment to stay up-to-date with the latest trends within the industry, ZALORA is embracing the ‘see now, buy now’ model enabling fashion show goers to purchase their favourite looks immediately.
Shop Max Tan Spring/Summer 2017, Stolen Spring/Summer 2017, and Aijek Fall/Winter 2016 collections at www.zalora.sg/fashion-week-singapore and on the ZALORA mobile app.
“ZALORA is proud to be supporting local designer talent in one of the most anticipated fashion events of the year,” said Parker Gundersen, Chief Executive Officer of ZALORA Group. “We’re very passionate about supporting the local fashion industry across all of our markets in Asia, and Singapore Fashion Week provides a great opportunity for us to give the region’s top designers exposure to millions of new consumers on our online platform. It’s also an exciting way for our customers to discover new fashion and to buy product straight from the runway.”
“Singapore Fashion Week is delighted to be working with ZALORA again this year, as we recognise the growing impact and importance of digital and social media, and connecting designers and labels
with customers via e-commerce. With the growing trend of ‘See Now, Buy Now’ as well, I believe that online retailers like ZALORA will play an ever-growing role in partnerships with fashion weeks around the world,” commented Tjin Lee, Founder and Chairman of Singapore Fashion Week.
ZALORA also strongly believes in making fashion more inclusive and accessible. To further engage fashion consumers, the Fashion Futures Showcase will be live-streamed on ZALORA where viewers at home can watch the shows and access exclusive content. Catch all the exciting happenings at Singapore Fashion Week Fashion Futures Showcase on social media at #ZALORAxSGFW.