Chinese athletic apparel corporation, Anta Group, recently announced its ambitious strategy to establish 1000 retail outlets in Southeast Asia within a span of three years.
Anta Group currently manages a portfolio of nearly 13,000 stores, more than 200 of which are situated across Southeast Asia, spanning countries such as the Philippines, Singapore, Malaysia, and Vietnam. The new objective indicates a significant boost in the company’s retail presence in the region.
Unveiling the ambitious plan at the 2025 Asia New Vision Forum in Singapore was Will Wang, Vice President of Anta Group and Chairman and President of Anta SEA. The forum, themed “Shaping the Pulse: How Asia’s Brands Drive Experience, Identity, and Connection,” brought together executives from diverse sectors across Southeast Asia. The primary focus of the discussion was creating effective brand-consumer relationships, both within the region and on a global scale.
During the forum, Wang highlighted the critical role of Southeast Asia in the group’s international expansion strategy. He revealed that the brand’s retail sales figures in the region nearly doubled in the first half of the current year compared to the same period last year.
Wang attributed this impressive growth to the high-quality offerings of Anta, the successful localisation and digitalisation strategies, and the effective implementation of the brand’s unique “Brand+Retail” business model.
“True globalisation involves achieving localisation in every market while maintaining the brand’s inherent qualities,” Wang emphasised during the discussion.
He further said, “Our objective is not only to sell products in Southeast Asia, but also to deliver exceptional brand value and superior service to local consumers. We are confident in our team’s ability to realise our goal of 1000 Anta outlets in the region in the next three years.”
Anta Group views Southeast Asia as both a blueprint and a springboard for its international growth initiatives. As the corporation’s presence in Southeast Asia extends to surrounding markets, and as both physical and online businesses stimulate growth, the brand’s overseas revenue rose above 150 per cent in the first half of this year.
Apart from Southeast Asia, the Anta Group’s international retail network extends to pivotal markets such as the United Arab Emirates, Saudi Arabia, Egypt, Kenya, and North America, facilitated by strategic alliances. The group recently inaugurated its premier flagship store in the United States, located in Beverly Hills, California.
What is the Anta Group’s growth plan for Southeast Asia?
The Anta Group plans to establish 1000 retail outlets in Southeast Asia over the next three years, significantly expanding its presence in the region.
What factors have contributed to the Anta Group’s recent success in Southeast Asia?
The group’s impressive growth in the region is attributed to high-quality product offerings, successful localisation and digitalisation strategies, and an effective “Brand+Retail” business model.
How does the Anta Group view Southeast Asia in terms of its global growth strategy?
The Anta Group sees Southeast Asia as a blueprint and launchpad for its international growth initiatives, leveraging the expanding market and both physical and online businesses to stimulate growth.
