Celsius, a renowned US energy drink brand, is introducing a flavour that will be exclusively available at 7-Eleven stores across Australia. This beverage, Sparkling Raspberry Peach, will be presented via the brand’s first-ever pop-up at the popular convenience store chain.
The Sparkling Raspberry Peach flavour offers a delightful mix of succulent peach and a touch of zesty raspberry. A representative for Celsius anticipates that this new beverage will be popular among Australian consumers and could potentially become the preferred non-alcoholic drink of choice. This prediction comes on the back of a recent study which reported that roughly 40% of drinkers are seeking to reduce their alcohol consumption, creating an opportunity for non-alcoholic beverages like Celsius to fill the gap.
The Sparkling Raspberry Peach flavour is currently available at 7-Eleven stores across the nation at a suggested retail price of $4.
To commemorate the launch, a pop-up event was organised featuring Australian DJ and producer, DJ Cyril. Entry tickets were priced at $7.11 each, with limited availability.
Adam Jacka, the General Manager of Marketing at 7-Eleven Australia, stated that their stores have consistently been a go-to spot for Australians to kickstart their day. Whether it’s a comforting oat latte, a chilly iced coffee, or a refreshing energy boost like Celsius, they cater to all preferences. Expressing his excitement about the partnership with Celsius, he added that the morning rave event was unconventional yet fitting. According to him, it encapsulates the spirit of 7-Eleven in its local, fun, and community-oriented approach.
Celsius has recently broadened its product offerings in Australia.
What is the new Celsius flavor that is launching in Australia?
The new flavor is Sparkling Raspberry Peach, a blend of sweet peach and tangy raspberry.
Where will this new Celsius flavour be available?
The Sparkling Raspberry Peach flavor will be exclusively available at 7-Eleven stores across Australia.
What was the special event organised to celebrate the launch of the new flavor?
A pop-up event featuring Australian DJ and producer, DJ Cyril, was organised to celebrate the launch.
