“We recognize the unprecedented nature of this global crisis. In order to best support our employees and following the social distancing guidance issued by public health authorities, we are temporarily suspending the majority of production at our US manufacturing facilities,” said Jochen Zeitz, acting CEO and President, Harley-Davidson. “We will continue to monitor the situation and take necessary steps to prioritize employee health and safety.
Non-critical employees at Harley-Davidson’s headquarters and Production Development Centre in Milwaukee have also been asked to work remotely till the end of March. The company is also working with dealers to assess individual impacts and is encouraging dealers to follow the public health guidelines in their communities for the safety of its consumers.
Harley-Davidson has become the latest motorcycle manufacturer to shut down at least some production facilities. In Europe, KTM and Ducati have also extended shutdowns at the two motorcycle brands’ manufacturing facilities, over the coronavirus pandemic. For Harley-Davidson though, the decision to shut down production comes at an already difficult time. Harley-Davidson sales are down, more so, in the US domestic market, and in late February, Harley-Davidson announced the departure of the brand’s CEO, Matt Levatich, who spent more than two decades at Harley-Davidson.