Malaysia’s Sunway Pyramid mall has launched an online platform to help customers purchase safely during Hari Raya celebrations this year.
Sunway Pyramid’s online store offers more than 100 brands ranging from beauty, home decor, healthcare, footwear to digital lifestyle. Several online campaigns will be organized including exclusive promotions and interactive content for the Hari Raya celebrations and a three-day flash sale at the end of this month.
“The past two months have definitely been a challenging period for us all, and we wanted to give our retailers the opportunity to reach their customers within a few clicks,” said Kevin Tan, COO of Sunway Malls. “Not all retailers have the capability to establish an online presence and so, we hope this will help strengthen their business operations for greater survivability post-MCO,” he said referring to Malaysia’s Movement Control Order introduced to fight the spread of Covid-19.
According to Tan, the online launch is the group’s latest attempt at digital transformation to “provide shoppers with added convenience and help bolster retailers’ businesses”.
For shoppers’ safety during the festive season, Malaysia’s Sunway Pyramid mall, together with the rest of the Sunway malls have put strict measures including scanning a QR code and registering when entering the mall.