The renowned M&M’s pop-up store is all set to make its return to the Australian Open, starting from January 12 to February 1. This comes as a follow-up to its successful debut in the previous year’s tournament.
The pop-up store will be strategically situated in Garden Square. It will feature an alluring chocolate wall, displaying two exclusive colours specially designed for the Australian Open – pink and light blue. Additionally, a new intriguing flavour, the Crunchy Cookie, will be introduced and available for on-site tasting for the very first time.
Visitors to the pop-up store can look forward to a host of exciting activities. These include appearances by beloved M&M’s characters, Red and Yellow. Aside from this, interactive activities like table tennis activations will be set up outside the store for visitors to engage in. There will also be photo opportunities inside the store, making it a memorable experience for attendees.
Moreover, the brand will ensure a wider presence across the precinct. This includes the M&M’s-branded tram that transports fans to and from the tournament venue, enhancing the overall fan experience.
As per the brand’s information, the M&M’s pop-up store was one of the top attractions at the Australian Open last year. It garnered a high visitor count, making it a must-visit destination for this year’s tournament attendees.
What are the new additions to the M&M’s pop-up store at the Australian Open this year?
This year, the store will display two Australian Open-exclusive colours – pink and light blue. Additionally, a new flavour, the Crunchy Cookie, will be introduced and available for on-site tasting for the first time.
What interactive activities can visitors expect at the pop-up store?
Visitors can look forward to character appearances from Red and Yellow, table tennis activations set up outside the store, and photo opportunities inside the pop-up store.
How is the brand ensuring a wider presence at the tournament?
The brand will ensure a wider presence by including the M&M’s-wrapped tram that transports fans to and from the tournament, enhancing the overall fan experience.
