Pringles has joined forces with Budgy Smuggler to unveil a new summer collection that includes swimwear and beach-themed accessories. This collaboration unites two dynamic and vibrant brands in a unique partnership.
Ileana Andrei, the Senior Brand Manager for salty snacks at Pringles, commented on the partnership, saying it perfectly embodies the essence of summer – high energy and making the most of every moment. Andrei emphasized that the union of these two brands captures this spirit flawlessly.
The limited-edition collection incorporates prints influenced by Pringles’ most popular flavours. Included in the line are a bikini and a one-piece swimsuit for women, bucket hats, towels, and a unique holder that allows a Pringles can to be fastened to swimwear.
To coincide with the launch, a takeover event at a store in Manly was organised by the collaborating brands. The event includes the giveaway of 20 unique “Summer Collaboration Kits” to customers who frequent Budgy Smuggler’s Manly store. Inside each kit is a handpicked piece of swimwear, a bucket hat, a towel, a can holder, and a can of Pringles.
Budgy Smuggler CEO Adam Linforth commented on the partnership, stating it was a natural choice to collaborate with Pringles, a brand that shares Budgy Smuggler’s fun-loving nature. He added that the collection is loud and playful, designed for the Australian summer. It’s perfect whether you’re swimming laps in the pool, strutting down the beach, or enjoying a relaxing day out with friends.
The exclusive Pringles and Budgy Smuggler collaboration collection is available for purchase both online and in-person at Budgy Smuggler stores in Manly, Bondi, and Kotara.
What is included in the Summer Collaboration Kit?
The kit includes a handpicked piece of swimwear, a bucket hat, a towel, a Pringles can holder, and a can of Pringles.
Where can the Pringles and Budgy Smuggler collection be found?
The collection is available for purchase online and in-person at Budgy Smuggler stores in Manly, Bondi, and Kotara.
What is the concept behind the Pringles and Budgy Smuggler collaboration?
The collaboration aims to capture the spirit of summer by bringing together two bold, fun brands in a collection that’s high energy and encourages making the most of the season.
