Pure Foods Tasmania (PFT) has strategically broadened its stock of frozen dessert offerings by securing ownership of Elato Ice Cream.
With this acquisition, PFT gains full ownership of all the intellectual property and brand assets associated with Elato Ice Cream. This encompasses recipes, formulations, and distribution arrangements. The aim behind this move is to lay the groundwork for a dedicated Ice Cream Division within the company.
This new division is planned to be an amalgamation of Elato Ice Cream and PFT’s existing frozen dessert enterprise, The Cashew Creamery. It will offer consumers a wide variety of both dairy-based and plant-based ice cream products.
As part of the agreement, the founder of Elato Ice Cream, Roz Kaldor‑Aroni, has been named General Manager of the newly-formed division. She will be responsible for supervising product development, manufacturing processes, and sales growth strategies.
On the acquisition, Kaldor-Aroni remarked, “Witnessing Elato being acquired after only four years in the market stands testament to the fact that award-winning products, which emphasize innovation and community support, hold immense appeal not just to ice cream aficionados but also to like-minded innovators such as PFT.”
Elato Ice Cream was established with a dual mission to fight global hunger and to reduce food waste. The brand is distinctive for its authentic texture, reduced sugar content, and omission of artificial additives.
Elato Ice Cream is available for purchase at select Woolworths Supermarkets, Woolworths Metro stores, and independent retailers. It has been the recipient of numerous awards since its inception.
What does the acquisition of Elato Ice Cream by Pure Foods Tasmania entail?
The acquisition implies that PFT now owns all intellectual properties and brand assets of Elato Ice Cream. It intends to use this acquisition to establish a dedicated Ice Cream Division.
What is the role of Roz Kaldor-Aroni in the new setup?
Roz Kaldor-Aroni, the founder of Elato Ice Cream, will serve as the General Manager of the new division. She will oversee product development, manufacturing, and sales growth strategies.
What differentiates Elato Ice Cream from other brands?
Elato Ice Cream stands out due to its authentic texture, lower sugar content, and absence of artificial additives. It was founded with a mission to combat global hunger and minimize food waste.
