Red Bull is broadening its horizons in Australia by launching Red Bull Zero, a new sugar-free energy drink that offers the same familiar taste we all know and love, but with a healthier twist. The beverage is sweetened with monk fruit extract, a natural sweetener often seen as a healthier alternative to sugar.
This new offering from Red Bull is packaged in matte, light-blue 250ml cans and can be found at Coles, Woolworths and 7-Eleven. The new can design is sleek, clean and features an appealing colour. These cans are sure to stand out on the shelves and catch the eye of consumers looking for an afternoon pick-me-up.
Jarvis Earle, a world junior champion in the World Surf League and a Red Bull athlete, expressed his enthusiasm for the new drink. He shared his plans to reach for a can in the afternoon when he’s trying to cut down on calories but still needs an energy boost.
Red Bull has stated that consumers can anticipate a unique and refreshing taste from Red Bull Zero. A refreshing sourness is balanced with hints of tutti fruitti, while undertones of pineapple and vanilla add an extra layer of complexity to the flavour. This combination of sweet and tart flavours offers an exciting and vibrant balance that will surely keep consumers coming back for more.
In addition to the launch of Red Bull Zero, the brand is also rolling out the Red Bull Zero Excuses Challenge. This is a free 30-day fitness initiative designed to empower Australians to chase their personal health objectives. This challenge is just another example of how Red Bull constantly strives to inspire and motivate its consumers, both with its products and its initiatives.
What is Red Bull Zero?
Red Bull Zero is a new sugar-free energy drink sweetened with monk fruit extract. It offers the same familiar taste of the original Red Bull Energy Drink without the sugar.
What does Red Bull Zero taste like?
Red Bull Zero offers a unique flavour profile. There is a refreshing sourness balanced with hints of tutti fruitti, and undertones of pineapple and vanilla, offering a vibrant sweet-and-tart balance.
What is the Red Bull Zero Excuses Challenge?
The Red Bull Zero Excuses Challenge is a free, 30-day fitness initiative designed by Red Bull. It aims to motivate Australians to pursue their personal health goals.
