Retailer Sprayground eyes global expansion
“Creative rebel” travel-and-fashion label Sprayground opened three retail stores in China on May 1, and is eyeing global expansion.
The brand presents niche offerings as limited-edition collectibles in its capacity as an “authority in fashion-forward backpacks and accessories”.
With distribution to more than 30 countries and a growing fanbase, the new Chinese locations have already made an impact. The brick-and-mortar stores are in Beijing’s Xicheng district, Hefei’s Shushan district, and the Minhang District in Shanghai – and more than 100 retail stores are set to launch there over the next three years.
Sprayground’s founder and creative director David Ben David will visit all three stores during the simultaneous grand openings and plans to greet team members and shoppers throughout the initial week before attending China’s very first Sneak-Con, which kicks off on May 18.
Part of Sprayground’s mission is to expand the creativity to the “creative outcasts of the country” and elevate the game in China by infusing New York-style streetwear and hip-hop.
Sprayground collaborations have featured some of hip hop’s favorites such as Saweetie, Young Dolph, Young Thug, and Dave East.
