July 19, 2026

El Rustico launches premium potato chips at Woolworths

El Rustico Chips
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El Rustico, a renowned brand synonymous with premium snacks, has recently introduced artisanal potato chips to its product range. The deli-style snacks are available exclusively at Woolworths.

The Spanish-based company is known for its commitment to delivering superior quality snacks at affordable prices. A packet of their newly launched product retails at $3.80.

El Rustico’s potato chips come in a delectable variety of flavours. Consumers can choose from Original, Salt and Vinegar, and Chilli and Lime. Each flavour promises to offer a unique and delectable culinary experience.

Richard Fowell, the Marketing Manager of El Rustico, spoke about the brand’s values. He stated, “El Rustico is a brand that prides itself on quality, heritage, and flavour. We aim to bring an exquisite snacking experience to our customers.”

Fowell further added that the new product was designed to deliver a remarkable taste while still being affordable. “We have crafted a product that feels luxurious, tastes outstanding, and is still attainable for everyday Australians,” he said.

Questions & Answers

What is the price point of El Rustico’s new potato chips?
El Rustico’s artisanal potato chips are priced at $3.80 per packet.

Which flavours are available in El Rustico’s new range of potato chips?
El Rustico has introduced three flavours in its new potato chip range: Original, Salt and Vinegar, and Chilli and Lime.

Where can consumers purchase El Rustico’s new potato chips?
The new range of potato chips by El Rustico is exclusively available at Woolworths.

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